Privacy Policy

At Pranas Clothing Store (“we,” “us,” or “our”), we value your trust as much as you value performance in your outdoor apparel. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website pranas-clothing.com or make a purchase from us.

1. Information We Collect

To provide you with seamless adventure-ready service, we collect:

• Personal Information: Name, email address, shipping/billing address, payment details (processed securely through our encrypted system), and phone number when you make a purchase or create an account.
• Order Information: Details about the performance gear you purchase, including sizes, colors, and preferences.
• Technical Data: IP address, browser type, device information, and pages visited to optimize your browsing experience.
• Communication Data: Records of your interactions with our customer service team.

2. How We Use Your Information

Like our technical fabrics serve specific purposes, we use your data to:

• Process and fulfill your orders for performance apparel
• Provide customer support as responsive as our moisture-wicking fabrics
• Improve our website and product offerings
• Send transactional emails (order confirmations, shipping updates)
• With consent, send marketing communications about new adventure gear
• Prevent fraud and enhance security
• Comply with legal obligations

3. Data Sharing and Disclosure

We treat your data with the same care as our reinforced hiking shorts:

• Service Providers: We share necessary information with payment processors, shipping carriers, and IT service providers under strict confidentiality agreements.
• Legal Compliance: We may disclose information when required by law or to protect our rights.
• Business Transfers: In case of merger or acquisition, customer information may be transferred as a business asset.

We never sell your personal information to third-party marketers.

4. International Data Transfers

As a global retailer serving adventurers worldwide (excluding some remote regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We protect your information with security measures as robust as our weather-resistant fabrics:

• 256-bit SSL encryption for all data transmissions
• PCI-DSS compliant payment processing
• Tokenization technology that never stores raw card data
• Regular security audits and monitoring

6. Your Rights

You have the right to:

• Access, correct, or delete your personal information
• Object to or restrict certain processing
• Receive your data in a portable format
• Withdraw consent for marketing communications
• Lodge complaints with data protection authorities

To exercise these rights, contact us at [email protected].

7. Cookies and Tracking Technologies

Like choosing the right gear for your adventure, you can manage your cookie preferences:

• Essential Cookies: Required for core functionality (shopping cart, checkout)
• Performance Cookies: Help us improve our website
• Marketing Cookies: Used to show relevant ads (can be declined)

Manage preferences through your browser settings or our cookie consent banner.

8. Children’s Privacy

Our performance apparel is designed for adventurers of all ages, but our website is not intended for children under 13. We do not knowingly collect data from children.

9. Policy Updates

We may update this policy as our business evolves. Significant changes will be communicated through our website or email.